When it comes to the application of RFID in
the field of footwear and clothing supermarkets, it can be traced back to 2000,
when Wal Mart began to use RFID in retail scenarios. Later, Decathlon
established RFID company in 2010; Zara's parent company Inditex decided in 2014
to adopt RFID technology across the entire group, and RFID gradually began to
be widely used in the retail field of supermarkets. Today, RFID has gradually
penetrated the retail market both domestically and internationally, and has
developed into a relatively mature technology. From the perspective of
application and market penetration, the current penetration rate of RFID in the
footwear and apparel category is close to 20%. Whether in overseas or domestic
markets, there are relatively exemplary cases of RFID in the footwear and
apparel retail field. According to the degree of RFID application by different
brands, brands on the market can be divided into three categories: fully using
RFID, partially using RFID, and not using RFID (but with potential willingness
to use it).
It is understood that with the growth of
RFID applications in the overseas footwear and apparel market, many domestic
footwear and apparel retail brands have also begun to try using RFID. From the
perspective of development, RFID applications in the footwear and apparel
retail industry have gone through three stages:
① 2010-2017: RFID Overseas Development Stage. At this stage, few
brands in China use RFID tags. The shoes and clothing retail brands that use
RFID more in the market are mainly Wal Mart, Decathlon and other large
enterprises.
② 2017-2019: The initial stage of RFID in China. At this time, some
domestic shoe and clothing brands began to gradually adopt RFID technology,
such as companies like Hailan Home and La Chapelle, as well as overseas
companies like NIKE, ADIDAS, Uniqlo, and H&M, which began to optimize their
domestic supply chains and use RFID for inventory management. At this stage, in
the stage of widespread application of RFID, the market lacks the landing of
major domestic projects, and many enterprises are in a wait-and-see state
towards RFID.
③ 2019-2023: The cognitive popularization period of RFID in the
retail market. At this stage, many retail enterprises gradually understand the
help and effectiveness of RFID for retail enterprises, and recognize the value
of RFID. At this stage, two valuable RFID retail routes have emerged - the
large-scale landing of large brands and the refined management of small brands.
More and more shoe and clothing brands are realizing the value of RFID and are
spontaneously exploring its application to their brands.