Statistics show that hundreds of cities in China have established smart bus card systems, with more than 450 million cards issued. The smart transportation card is convenient for travel, saves the trouble of looking for money and replaces it with zero, and can integrate functions such as borrowing bicycles, taxis, and taking the subway. The smart transportation card will enable one card to travel the world.

In today's smart city, it is necessary to informatization, and the smart transportation card is also a manifestation of the realization of the smart city.

1. Understanding of traffic smart cards

IC card, also called integrated circuit card (Integrated Circuit Card), was invented by the French Roland Moreno in 1970. It is a special integrated circuit chip embedded in a plastic substrate and packaged. IC cards can be divided into two types: Memory Cards and Smart Cards from embedded chips.The memory card uses a memory chip as the card core, and only consists of "hardware", including data memory and security logic control. Technically, it can be divided into two categories, namely ordinary memory cards and logical encrypted memory cards.As an ordinary memory card, the card core chip only contains data memory, which is usually referred to as "memory card". The logic encryption memory card uses a chip with security logic as the card core, which can protect the data access with a password, which is usually referred to as "encryption card".The smart card, also referred to as the CPU card, uses a microprocessor chip as the card core, which is composed of hardware and software, including hardware MPU (microprocessor), RAM (random access memory), ROM (read only memory), software Monitoring programs or operating system COS, etc., are equivalent to "microcomputers", which have the advantages of large storage capacity, good data confidentiality, strong anti-interference ability, reliable storage, simple reading and writing equipment, fast operation speed, and strong offline work ability.

Affected by the cracking of the encryption algorithm of the logic encryption card (M1) in 2008, the IC card in the transportation industry has been replaced by a more secure transportation smart card (CPU card).Based on the working frequency band of 13.56MHz and the characteristics of portable microcomputers, traffic smart cards are given full perception characteristics. The rigid demand of traffic has established the status of traffic smart cards in various types of cards. One per person and portable is for the interconnection of urban information networks. It has laid a solid foundation for the in-depth integration of information resources, and it also indicates that the transportation smart card will play a greater role in the field of "multi-purpose, cross-border integration", and promote its transformation from public transportation to life services, public management, e-commerce, and creative culture. It has become an important starting point for building a smart city, promoting the digitization, networking and intelligence of urban construction management services, leading a green and low-carbon smart life, and building a one-card knowledge economy industry. A high degree of natural expression and the idea of a higher level of information technology.

2. The status and role of traffic smart cards in smart city construction

The status and role of transportation smart cards in the construction of smart cities are mainly reflected in seven aspects: convenient travel capability, life service capability, e-commerce capability, creative culture capability, industrial ecological capability, green load capability, and big data decision-making service capability.

2.1 The convenient travel ability of transportation smart cards

Convenient travel capability refers to the coverage and convenience of the public to take public transportation with a transportation smart card for electronic payment services. At present, more than 170 cities across the country have established IC card application systems of different scales in the field of public transportation, with more than 140 million cards issued, which are widely used in bus, subway, BRT, taxi, public bicycles, ferries, parking lots and other cities. A convenient payment tool in the field of domestic transportation is an important measure to create a high-quality public transportation service system and enhance the competitiveness and attractiveness of public transportation. Alleviating traffic congestion is of great significance.

With the acceleration of regional economic integration and integrated comprehensive transportation process, the regional and even national interconnection of transportation smart cards has become an important carrier for breaking through administrative boundaries, promoting the integration of inter-city transportation and urban transportation, and enhancing regional rapid transit capabilities. The payment connotation of smart cards has also expanded from the field of intra-city transportation to the fields of inter-city road passenger transport, inter-city rail and other fields, realizing full coverage and seamless connection of regional and even national transportation modes, thereby providing the public with a unified, convenient, comfortable and safe payment system. Payment environment, convenient for public travel.

2.2 Life service capability of transportation smart card

Life service capability refers to the coverage and convenience of the public holding a transportation smart card to enjoy life services outside the transportation field. Cultivate and guide payment habits in the transportation field to the life service field, give full play to the functions of transportation smart card e-wallets, e-tickets, and identification, and replace the complex work of users, so that they can be used in convenience stores, vegetable markets, bookstores, cinemas, supermarkets, fast food stores and other small consumption areas and access control, attendance, library cards and other public management areas play a greater role, solve the inconvenience of membership cards, consumption cards, discount cards, access control cards and many other cards in the daily life of the public. And the convenience of community management, improve the happiness of public urban life.

2.3 E-commerce capabilities of transportation smart cards

E-commerce capability refers to the use of Internet, mobile Internet, e-commerce and other technologies to realize services such as Internet recharge, mobile recharge, e-commerce touch recharge and electronic ticket service under the traditional online recharge and offline consumption system. Innovation to further enhance the convenience of the use of transportation smart cards. Such as Internet recharge and payment terminals, E recharge and payment, electronic cash desk, mobile phone external (audio, charging, casing), mobile phone built-in (SIM card, SD card, NFC terminal), touch payment terminal (car rental, bus, subway, etc. ) and e-tickets, etc.

2.4 Creative and Cultural Capabilities of Transportation Smart Cards

The creative cultural capability is to organically integrate urban culture and transportation smart cards, use transportation smart cards as a carrier to carry regional cultural heritage and connotations, create scarce themes, innovate the use, collection, appreciation and gift value of all-in-one cards, and enhance the added value of transportation smart card brand culture. For example, in terms of appearance, we have created various types of creative ornaments, precision watches, mobile phone patches and toy dolls, etc.; in terms of value, we have created mascots, commemorative albums, and creative combination sets of cards (such as auspicious three treasures, Chinese New Year), etc. Add city symbols to enrich city connotation.

2.5 Industrial Ecological Capability of Transportation Smart Cards

Industrial ecological capability refers to the ecological value system contained in the industrial chain based on transportation smart cards. A healthy industrial ecology is the only way for the stable and sustainable development of the industry, and it is also an important cornerstone and guarantee for the prosperity and development of the industry. Transportation smart cards involve various links such as chip manufacturing, card packaging, system integration, government management, industry operations, and user services. As an ecological hub, transportation smart card operators must be full of imagination in industrial layout and product development, continue to innovate industrial technologies, products and service forms, and constantly evolve to adapt to the living environment, in order to always guide the prosperity and development of the industry.

2.6 Green load capacity of traffic smart cards

Green load capacity means that as an important tool to create a safe, comfortable and convenient public transportation service system, transportation smart cards can effectively enhance the competitiveness and attractiveness of public transportation, guide the public to choose public transportation as the main travel mode, and realize the realization of transportation and resources, The harmony between transportation and environment and transportation and society will help to build a green transportation system and promote the realization of sustainable goals such as efficient urban operation, resource conservation, and beautiful environment.

The harmony between transportation and resources is based on the transportation smart card as a carrier to meet the public's demand for convenient, safe, hygienic, comfortable and efficient travel payment, avoid the cumbersome change in the car; improve the efficiency of enterprises, reduce the number of drivers, flight attendants and cash counters, and promote funds Return to the cage to improve the operation and management efficiency of public transport enterprises; the behavioral characteristics contained in a large amount of consumption data can provide decision support for government management departments and enterprises, realize the refined management of the transportation production process, optimize the public transportation organization system, and promote the utilization of public transportation resources. Reasonable allocation, construction of environmental protection and energy saving public transportation industry.

The harmony between traffic and the environment is to enhance the attractiveness and competitiveness of public transportation by means of transportation smart cards as a carrier, and guide the public to choose green and low-carbon travel by public transportation, thereby effectively reducing the fuel consumption and exhaust emissions of cars, reducing the pollution of traffic to the environment, and realizing transportation and transportation. Environmental Sustainability.

The harmony between transportation and society is based on the transportation smart card as the carrier to enhance the social fairness, justice and people-oriented harmonious development connotation, meet the public transportation travel needs of users of different classes to the greatest extent, reduce car travel, improve the operation efficiency of the transportation system, and ease the need for large cities. Traffic congestion disease, and promote the harmony between traffic and social development.

2.7 Big data decision-making service capabilities of transportation smart cards

The big data decision-making service capability refers to building a cloud computing platform with the consumption data of transportation smart cards as the core, mining consumption behaviors, characteristics and laws, providing data services for the government, enterprises and the public, and providing accurate marketing for the traffic flow situation, fuel subsidies, and business data. Provide intellectual support for smart city leadership construction such as regional and national cooperation and travel chain analysis.

3. The practice and effect of Guangdong Provincial Transportation Card in the construction of smart city

In accordance with the spirit of the "Outline of the Reform and Development Plan for the Pearl River Delta Region" promulgated by the State Council, the Guangdong Provincial Government has approved the "Provincial Public Transport One-Card Work Implementation Plan" (Yue Jiao Yun [2010] No. 1240), the goal of which is to establish a unified and interconnected province across the province. , The transportation smart card system that is convenient for the people and the people is fully used in public transportation such as bus, subway, taxi, intercity rail transit, road passenger transportation and ferries in the province, and has been extended to public transportation such as convenience stores, supermarkets, meters and parking lots. In the field of service, it will finally realize mutual recognition and settlement with the transportation smart card system in Hong Kong and Macau, and provide the most convenient bus travel and public management services for the public in Lingnan.

Under the supervision of the Guangdong Provincial Party Committee and the specific deployment of the Guangdong Provincial Department of Transportation, on June 28, 2011, Guangdong Lingnantong Co., Ltd. was officially established by a number of enterprises, responsible for formulating technical standards, unifying service standards, and building back-end systems. , escrow system keys, unified clearing and settlement, build brand culture, and implement the Guangdong-Hong Kong-Macao transportation one-card work in accordance with the principles of "unified planning, unified management, unified brand, unified standard, unified key, and unified settlement".

On the path of realization, make full use of the geographical advantages adjacent to Hong Kong and Macao, establish a smooth communication channel and coordination mechanism, formulate unified technical specifications for the whole province, and adhere to the cooperation concept of "maintaining stock, improving stock, developing increment and sharing increment", By adopting the "UnionPay-like" business cooperation model and the dual-brand and double-page strategy of "Lingnan Tong Local Access" and providing technical platform guarantees, "one card in hand, Guangdong-Hong Kong-Macau access" has been basically realized.

As of December 2012, 17 cities including Guangzhou, Foshan, Zhaoqing, Jiangmen, Shanwei, Huizhou, Maoming, Shaoguan, Yangjiang, Zhuhai, Heyuan, Jieyang, Yunfu, Zhanjiang, Qingyuan, Zhongshan, Chaozhou, etc. It has been popularized and used in Hong Kong. The cumulative number of cards issued exceeds 31 million, nearly 70,000 consumer terminals have been installed, more than 5,000 recharge points, and more than 1,200 cooperative operators. The cumulative consumption transaction volume is 13.96 billion, and the consumption amount is about 23.23 billion yuan The number of cross-regional consumption transactions is 360 million, the cross-regional consumption is 810 million yuan, the daily card swiping volume exceeds 9 million, and the cross-regional daily card swiping volume exceeds 500,000. It has become the largest regional transportation card system in China. , The development of knowledge economy provides a better network management and operation service carrier.

With the full opening of Guangdong, Hong Kong, Macao and Singapore and the consumption upgrade brought about by economic growth, the Guangdong Provincial Transportation Card will further innovate products, technologies and service forms in the next 3-5 years. More than 400,000 commercial consumer terminals,Portable terminals will gradually become popular in households, and comprehensively expand to the fields of public transportation, life services, public management, e-commerce, brand culture and big data decision-making services. Realize smart travel service system, smart life service system, smart cultural service system, e-commerce service system and smart decision-making service system,Construct the knowledge economy industrial ecology of the one-card card, guide the construction of the one-card industrial culture, lead the green and low-carbon smart life, and promote the digitization, networking and intelligence of the construction and management services of urban agglomerations in Guangdong Province.

4.Conclusion

The case of the Guangdong Transportation All-in-One Card shows that the transportation smart card has become a smart assistant in the fields of public transportation, life services, e-commerce, creative culture, industrial ecology, green load and big data decision-making. The service platform will surely promote the digitization, networking and intelligence of urban construction management services, and is of great significance to building a harmonious, resource-saving and environment-friendly society.