UHF RFID has a lot of applications and a wide range of application fields. In this report, we have conducted a detailed analysis of the main sub-application fields of UHF RFID in the current market environment.

1. Shoes and clothing
From the scope of application, supermarket retail is a very broad concept, and the footwear and apparel market is a category of shopping mall retail. However, because the footwear and apparel market is very concentrated in the application field of UHF RFID, it is necessary for us to differentiate and analyze footwear and apparel from other retail.
clothing market

Food, clothing, housing and transportation are the most basic living needs of people. China is a big manufacturing country, and at the same time, China is also one of the markets with the largest consumption of shoes and clothing in the world. The following is the annual consumption of Chinese clothing, shoes and hats that we have compiled.

The data shows:
1. Since the National Bureau of Statistics has cancelled the sales statistics of clothing products since 2020, we cannot obtain the latest data, but according to another statistical caliber of the country, in 2019, the turnover of clothing products in China was 752.768 billion yuan , and in 2020, the figure was 670.585 billion yuan, a decrease of 10.92%. According to this decline, in 2020, the sales volume of clothing in the Chinese market will be about 21.2 billion pieces, and the current shoe and clothing market is relatively stable, and it is expected to maintain this level in 2021.
2. At present, the clothing brands that use RFID electronic tags are mainly foreign, and the domestic potential is huge, but the market needs to be tapped.

Footwear market data description:
1. From the perspective of the trend, the sales volume of shoes and hats in the Chinese market has an obvious downward trend, especially in 2020. Due to the impact of the epidemic, the decline is almost halved. According to the market demand before the epidemic, the sales volume of the Chinese shoes and hats market is about stable at 50 billion or so.
2. According to the average customer price of shoes and hats in the Chinese market, the average customer price is about 100. The shipments in the shoes and hats market are about 5 billion.

The value of UHF RFID in the field of shoes and clothing
What value will UHF RFID gain in the field of footwear and apparel?
Value 1: Accelerate supply chain turnaround efficiency.
The supply chains of major brands of shoes and clothing are all over the world, and the brands of shoes and clothing belong to fast-moving consumer goods, and the seasons change quickly. The use of UHF RFID tags can help companies visualize the supply chain and speed up the efficiency of warehouse inventory.

Value 2: Reduce labor costs.
The high efficiency of UHF can help shoe and apparel companies save labor costs in two links. The first is in the warehousing link, whether it is in transit warehousing or inventory inventory in store warehouses, if there is no RFID tag, it will take a lot of manpower. And it's also prone to errors, while UHF RFID tags only require a small number of people to make quick judgments.
The second link is the checkout link. In traditional shoe and clothing stores, each store needs someone to stand alone at the checkout counter. The number of people varies according to the size of the store and the flow of passengers. After using UHF RFID, consumers can realize self-checkout.

Value 3: Protection of the brand.
Brand protection is also a very practical need in the field of shoes and clothing, especially in the domestic market, where e-commerce sales channels are prevalent, and when you buy goods online, the store will promise to return it within 7 days without any reason. This link to consumer protection will produce 1 There is a problem. When the store ships the original products of its own brand, the returned products may be "copycat" products, because the manufacturers of shoes and clothing are mainly in China, and many copycat products can be compared with the real products. the difference. Therefore, the use of RFID can protect the brand of the manufacturer.

In addition to big brands, many small and medium-sized domestic brands that ship through e-commerce channels are also actively adopting UHF RFID technology due to this demand. In our survey, we found that in the past year or two, such customers are increasing rapidly.

Value 4: Add new business models and expand new business possibilities.
RFID tags can realize the visualization of sales data, allowing manufacturers to quickly make decisions according to market preferences, and invest more resources to produce products that consumers love, allowing manufacturers to achieve flexible production. And through the Internet of clothes, consumers can recommend favorite or more matching products to further stimulate consumer demand.