Not long ago, several public tests of digital renminbi made the "touch" dual offline payment attract people's attention and curiosity. In fact, the key to digital renminbi "dual offline" payment is the NFC technology that allows two devices to quickly "interact".

NFC technology was born more than ten years ago, and its development has been bumpy. Many people may mention that NFC is more related to mobile payment, but in fact, after domestic mobile payment is dominated by QR codes in most of the market, it has been unknown because of its low energy consumption, high security, and good interactive experience. Various fields other than payment have blossomed.

Consumer electronics, NFC rejuvenates electronic products

In the field of consumer electronics, NFC technology is widely used. Previously, Huawei relied on its own layout in the NFC field and expanded NFC Touch to include notebook computers, smart screens, routers, smart watches and other electronic products. For example, router products can directly connect to WiFi through the smart phone’s NFC touch sensor, avoiding the trouble of entering and forgetting passwords.

For another example, Sony, Samsung, Nikon, etc. have all released cameras equipped with NFC function, which can be matched and shared by touching the NFC device, helping users to use the camera to connect with smart devices more quickly.

In the field of automotive electronics, currently BYD, Xiaopeng, BMW, Audi and other auto manufacturers have supported the NFC-based mobile phone car key function.

Advertising tickets, touch everything to open a new world

Thanks to the compatibility of NFC technology and RFID card, it is often used in fields such as electronic advertising tickets.

For example, the previous Huawei Developer Conference advocated a paperless conference experience. You can add e-tickets to your mobile phone and quickly check in with one touch. You can also touch the label on your mobile phone to get conference information and view conference guides.

In September 2019, China Eastern Airlines also released a "passive permanent electronic luggage tag" based on the NFC function, which was used on the Beijing-Shanghai route from Shanghai Hongqiao Airport to Beijing Capital Airport. With this battery-free luggage tag, passengers can check their luggage anytime, anywhere, and track luggage information in real time.

In terms of advertising information, Nike launched an NFC chip-based jersey series in 2017 with the NBA. Fans can obtain NBA-related information through the interaction between their mobile phones and the jersey, and obtain a personalized wearing experience. And then, Nike also brought this technology to sneakers.

Game entertainment, NFC makes interaction more real and interesting

In the eyes of many people, "interaction" is the biggest advantage of NFC, so it is also widely used in game entertainment products.

For example, in 2017, it was known as the most innovative Nintendo console in the game industry. Its right handle has a built-in NFC chip card that can read Amiibo dolls. In addition, the external wireless controller Pro released with the Switch also has the same feature. NFC function.

In addition, many companies, including Sony and Tencent, have added NFC chips to toys and handpieces. They can interact with the base to connect to smart devices to project the image of physical toys into the game to achieve a real and interesting experience. Interactive experience.

Wine bottle black technology, NFC makes traceability interaction easier

NFC technology can be divided into three working modes, namely point-to-point communication mode, reader mode and card simulation mode. For example, data transmission between two NFC devices is usually based on a point-to-point mode, while mobile payment is usually based on a card emulation mode, and the application of tag products is based on a card reader mode.

Tag applications based on the NFC reader mode are naturally suitable for "traceable" application scenarios. Among them, the most typical is the "black technology" on wine bottles. At present, NFC technology has been widely used in the traceability of wine products.

Recently, Pernod Ricard China expanded its "Lejian+" product circulation traceability system. Martell Baume & Mercier became the second product equipped with NFC technology after the Absolut Vodka Classic Original Series, opening the scanning QR code for Cognac consumers to innovate It is a dual-channel identification with NFC-sensitive products.

1. What is "Lejian+"?

"Lejian+" is a product circulation traceability system launched by Pernod Ricard China. Consumers can quickly obtain key time points for product production, transportation, and sales through this function. Currently, there are two forms of scanning QR code and sensing NFC tag.

2. How to use "Lejian+"?

"Lejian+" newly added support for the NFC function. By sensing the NFC tag on the top of the Martell Mercier bottle via a smart phone, you can successfully obtain the relevant information of the product, including the product name, model, production time, transportation and sales time Point and wait.

The operation method of Le Authentication Code is similar. Consumers can scan the QR code at the bottleneck to quickly obtain product traceability information, enter the three-digit verification code to authenticate the product after opening the bottle, and experience the newly upgraded "dual-channel authentication".

3. What are the advantages of the upgraded "Lejian+"?

1) "Lejian+" adds NFC technical support on the basis of the QR code, which is close to the social scenes and needs of the younger generation of cognac consumer groups, and the "identification dual channel" adds diversified traceability and interactive options for users.

2) The NFC technology adopted by "Lejian+" has been widely used in popular consumption scenarios such as mobile traffic cards, mobile bank cards, and digital RMB. It has advantages in interaction and can be more convenient for consumers and brands to achieve interactive.

3) The NFC tag adopted by "Lejian+" is easy to operate, has a short communication distance, and is faster than the QR code operation, which reflects the technological innovation of Pernod Ricard China.

It is understood that the earliest "Lejian Code" was launched in December 2015, and has been undergoing upgrades and innovations over the years. It has covered all major spirits and wine brands under Pernod Ricard, and its increasingly sophisticated functions are also being consumed. It has played a positive role in protecting the rights and interests of the people. The upgrade from "Lejian Code" to "Lejian+" is also Pernod Ricard China's innovative attempt in digital development.

4. What products does "Lejian+" support?

"Lejian+" now supports Pernod Ricard China's Martell Mercantile and Absolute Vodka original products.

The first batch of Martell celebrities who have empowered "Lejian+" have been listed in nightclub channels and convenience stores in six major cities: Guangzhou, Shenzhen, Dongguan, Foshan, Zhuhai and Zhongshan since January.

It is believed that as Pernod Ricard China continues to expand in digital innovation, "Lejian+" will support more and more products in the future.